Last year for one of my advertising classes I came up with a marketing campaign for Under Armour and how they could reach out to a more specific audience in a better way. Recently, they came out with a new line for women, featuring running shorts/shirts/jackets in colors like pink and purple. How perfect. This is one of the advertisements I used for my project. Targeting women is very important...we make up over 80% of the buying power in America!
COUNTDOWN TO THE 1/2 MARATHON: 9 DAYS!
Cool advertisment. Running and advertising. That's a great fit for you. Under Armour, Nike or any other athletic company would be lucky to have you on their advertising team. Woman make up 80% of the buying power in America? Wow! I had no idea.
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